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Insights

Occasional longer essays on AI in SMBs, systems modernisation, and what transformation actually means.

• Why most AI projects in SMBs fail — and what we do differently

  2026-08-04

  They don't fail because of the technology. They fail because they start as a purchase instead of a process change. Six patterns I see over and over — and what works instead.

• AI isn't a solution. It's a tool. Here's the difference.

  2026-05-03

  Three years after ChatGPT, it's time SMBs understood what AI actually is — and why that's the good news.