How much does it cost?

Determined in the discovery call, sized to scope and duration. Engagements are predictable: monthly invoicing, no hidden extras. Our pricing matches the standard for senior consulting work in Slovenia.

How long does an engagement last?

Typically 3–12 months, depending on scope. We don't do one-off advice — the focus is on actual transformation that stays in the company after we leave.

Do you work with small companies?

Yes. Our target is companies with 10–250 employees. That's where our impact is greatest — large enough that transformation matters, small enough that it can happen quickly.

What if we don't have an IT department?

Many of our clients don't. Smartilabs leads all technical aspects — tool selection, integrations, migrations — with one person from your side as the internal liaison. You don't need an existing IT team.

What if AI rollout doesn't deliver?

We test every AI rollout first on a small process with measurable goals. If it doesn't work, we don't expand it. We don't buy enterprise solutions for five-figure monthly fees — our approach is iterative, with small steps and clear exits.

Yes, as standard. Before any detailed conversation we send our NDA template, or we sign yours. All client information stays confidential.

smartilabs · 2026

AI transformation for established SMBs. Without the hype.

We modernise aging business systems, automate the work no one enjoys, and put AI in the hands of your team — not in a strategy slide. Human-led, AI-assisted.

right now → automate processes

Book a 30-min discovery call →

Track record

Smartilabs doesn't lead with a sales pitch. The approach is built on fifteen years of independent practice in Slovenia and two decades of engineering leadership in environments where outcomes matter more than slides.

15+: years in business
20+: years engineering leadership
5: teams led
9: markets
€10M+: annual platform revenue

Numbers come from collaborations with Preskok, Nomago, Heureka Group and others — alongside running Smartilabs. The experience we bring to every Slovenian SMB engagement.

01 · Why now

Your systems are from 2010. Your processes are manual. AI changes everything — or makes a mess.

Small and mid-sized companies carry decade-old core systems that once helped them and now slow every new project. At the same time employees informally try AI tools without structure or oversight. That's a risk. Also a missed opportunity. Smartilabs leads the transition: modernising the systems, automating the work no one enjoys, and actually training the team — so that AI becomes a tool, not a threat.

02 · What we do

Three areas, one engagement.

We don't sell point services from a catalogue. Smartilabs leads end-to-end transformations — from the most outdated system to the most reluctant team.

Business systems modernisation

Renewing core internal systems when legacy ones slow the business — from in-house apps to platform migrations. Planning, leading, integrations, knowledge transfer. No history loss, no business interruption.

Process automation

We identify the manual processes that drain people — quoting, ordering, documentation, reports — and automate them with tools your team can understand and maintain themselves.

AI in the team's hands

We teach employees daily AI use — writing, summarisation, research, content prep. Not a one-off workshop. Monthly cycles, real tasks, measurable outcomes.

03 · Approach

Human leads. AI assists. Learning is part of the deliverable.

We work by Workforce 3.0 principles — teams are led by people, AI amplifies rather than replaces. Every engagement leaves behind concrete knowledge in the company, not just a working system.

→
Human-in-the-loop
AI doesn't fire automatically where consequences are irreversible. A human always approves, corrects, takes ownership.
→
Learning as a deliverable
Every engagement includes structured training. After the project, the team doesn't need us anymore — that's the goal.
→
Fast cycles, slow decisions
Technical changes happen fast. Strategic decisions slowly, deliberately, with the company's owners.

04 · Selected work

· Live · 2026

Slovenian woodworking workshop

Real-time 3D wardrobe configurator with AI assistant — from idea to production.

Client

Slovenian woodworking workshop (SMB)

Project type

Product build

Duration

~4 weeks to first production

Before

The workshop made custom built-in wardrobes, but the entire inquiry process was manual — phone, email, paper sketches, repeat site visits. Customers never saw what they were buying until it was too late to change. Competitors were fighting for the same segment, all without a digital channel.

What we built

→Real-time 3D wardrobe configurator in the browser — precise dimensions, materials, doors, interior fittings, PBR viewer
→AI assistant that takes plain-language requests and applies them as structured changes in 3D
→Automated quoting with cut-list that runs in the background once the design is finalised
→Multi-tenant architecture from day one — ready for other workshops to plug in

Following the success with the first client (omara.si), it's now being packaged as a platform any cabinetry workshop can run under their own domain — ClosetForge.

3DAISaaSB2BSlovenia

Visit omara.si ↗Now also as SaaS — ClosetForge ↗

05 · About smartilabs

Bostjan Bogataj

· Founder · Smartilabs d.o.o. · since 2011
· Head of Engineering · Heureka Group · since 2020
· 20+ years in engineering leadership

I run Smartilabs as a practitioner, not a consultant who only draws slides. Alongside leading engineering at Heureka Group for the past five years (5 teams, 20+ engineers, 9 markets), Smartilabs brings that experience to small and mid-sized Slovenian companies — with an understanding of SME reality, not just large corporations.

Smartilabs operates as a small experienced core with a vetted network of specialists. Each project is staffed to scope — systems architect, AI engineer, designer, change consultant. For clients this means: one contact, one accountable lead, a team that scales to the work.

LinkedIn ↗AJPES ↗

06 · Network

The specialists I work with.

Smartilabs doesn't hire — it partners. A network of experienced specialists, assembled per engagement. Below are the roles. Not anonymous out of secrecy, just not yet published. Names are added as projects go live.

20+ years · in-house
Systems architect
Migration planning, legacy/modern integrations, data modelling.
10+ years
Product designer & UX
UX for internal apps, prototyping, user research, information architecture.
10+ years
Marketing
Strategic B2B marketing, content strategy, brand positioning for growth-stage companies.
10+ years
SEO
Technical and content SEO, local SEO for the Slovenian market, conversion optimization.

Specialist names disclosed under NDA, project-dependent.

07 · Internal practice

How we use AI — in our own work and in the products we build.

Smartilabs deliberately stays lean — a small core with a vetted specialist network. This works only because we actually use AI and automation ourselves, every day, and because we build the same approaches into the products we ship — from ClosetForge to others still in development. The list below is our own stack — both proof of concept and the answer to the most common client question: "Does this really work?"

Proposals & quotes

AI-assisted preparation, ~80% faster than manual drafting

Booking

Cal.com + AI inquiry pre-filtering before the call

Client documentation

Automated meeting summarisation + action item extraction

Research workflow

AI agents prepare materials before client calls

Knowledge management

AI-searchable system for client history and context

Software development

AI pair programming as part of everyday dev work — from prototypes to production code

Planning & architecture

Requirement breakdowns, architectural decision records, migration plans — AI as a sparring partner before decisions land

Code review & tests

AI first-pass review on pull requests and baseline test generation before work reaches a human reviewer

Deploy & operations

Automated GitHub-to-production pipelines and AI-assisted incident triage when something breaks

08 · What people say

Reflections from people I've worked with.

"There is nothing he can't build, optimise, integrate, improve, or propose a better solution for once he digs in. He genuinely understands where and how AI can help him, which means you don't get superficial, hastily-assembled 'vibe-coded slop'. You can rely on Boštjan — he's one of those people who stays calm, pragmatic, and solution-focused in fast and often chaotic environments."

David Čreslovnik·Managing Director · Ceneje.si

"He's not a typical engineering leader. Boštjan goes beyond the technical side to truly understand the business context and the problems we're solving. He cares about building the right solutions and isn't afraid to speak directly with users to get first-hand insights."

Urban Satler·Product Head of Brand Tribe · Heureka Group

"He is incredibly knowledgeable and always comes up with great ideas, whether it's solving complex problems or shaping the overall architecture. Anyone looking for a strong technical lead and a great person will be very lucky to have him."

Jasmina Satler·Development Team Lead · Ceneje.si

09 · Active engagement

· in flight

Slovenian industrial manufacturer

Size

~40 employees

Revenue

~€11M (2024)

Ownership

Family-led

Before

Decade-old core business systems. Manual processes in production and admin. Minimal AI use across the team — informal, no structure.

Scope

→Core business systems modernisation (production + accounting)
→Process automation in production and administration
→Monthly training cycles for the team to use AI in daily work
→Transition leadership — from prep phases to full independence

Engagement active. First measurable outcomes expected Q3 2026.

10 · FAQ

What clients ask us most often.

How much does it cost?: Determined in the discovery call, sized to scope and duration. Engagements are predictable: monthly invoicing, no hidden extras. Our pricing matches the standard for senior consulting work in Slovenia.
How long does an engagement last?: Typically 3–12 months, depending on scope. We don't do one-off advice — the focus is on actual transformation that stays in the company after we leave.
Do you work with small companies?: Yes. Our target is companies with 10–250 employees. That's where our impact is greatest — large enough that transformation matters, small enough that it can happen quickly.
What if we don't have an IT department?: Many of our clients don't. Smartilabs leads all technical aspects — tool selection, integrations, migrations — with one person from your side as the internal liaison. You don't need an existing IT team.
What if AI rollout doesn't deliver?: We test every AI rollout first on a small process with measurable goals. If it doesn't work, we don't expand it. We don't buy enterprise solutions for five-figure monthly fees — our approach is iterative, with small steps and clear exits.
Do you sign NDAs?: Yes, as standard. Before any detailed conversation we send our NDA template, or we sign yours. All client information stays confidential.

Free

AI readiness: a checklist for established SMBs.

Five areas, thirty questions. An honest starting point for the conversation about where your company actually stands — and where the leverage really is. 20 minutes solo, 60 minutes with a team.

Download the PDF ↓

No sign-up, no password, no tracking. PDF, A4, one document.

11 · Discovery call

Start with a 30-minute conversation.

No slides, no sales. Walk us through your current situation, we'll tell you whether and where we can help. If the engagement doesn't make sense, we'll say so directly.